It doesn't happen much quicker than this! Sunday, the announcement is made that a new European Super League would be formed. By Wednesday, the idea is virtually dead, with all six English clubs now formally withdrawing from the idea.
It's Sudden Birth
What Reasons Were Behind This Move?
According to the organisers of the new league, their reasoning was that Football was struggling, and that their new league would reinvigorate interest by removing dull matches against inferior opposition, and having 'main event' matches every week, consisting of only the best clubs.
Whilst a lot of the financial flows were matters of conjecture, the organisers stated that income from the new league would benefit all tiers of Football...detractors state the exact opposite.